Idea Transform

Innovation, ideas and technology now have the ability to make a difference

Idea Transform aims to inspire projects that can deliver long-term change across the globe. Our 2012 event brought together 100 people with ideas and those with the skills to help them develop projects in areas such as education, health, finance, community and the environment.

Click on the buttons above to find out more on our second weekend event, to be held in Cambridge between 15-17 March 2013.
  1. Hanadi Jabado

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    Hanadi has founded and built businesses in several industries, including education, online retail and property. She has used her multicultural background and experience with new technologies to co-found ecamb, a business accelerator aiming at helping entrepreneurs to succeed globally. Hanadi has driven the creation of Accelerate Cambridge, the new accelerator at the Cambridge Judge Business School and is currently its Director. Hanadi has been closely involved with over 100 start-ups over the globe and across industries over the last three...
  2. Stefano Orowitsch

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    Stefano won the 2011 Start-up Weekend Cambridge Social Enterprise Prize with Belongingsfinder.org. He is also co-founding CEO of the nation-wide Dutch car-sharing company StudentCar. Stefano spends his time evenly between Palo Alto, Cambridge and Amsterdam. He frequently consults infant stage start-ups seeking first round funding.
  3. Paul Sanderson, Sanderson Consultants

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    Paul has 20 years experience in management and organisational development gained with a range of commercial and public sector employers and clients. His experience includes the design and delivery of learning and development interventions, including coaching and group based methods. Paul has managed learning and development teams in a number of organisations and taken responsibility for the delivery of the development strategy. Paul’s career includes time spent in retailing (J Sainsbury), financial services (Aviva/Norwich Union) and utilities (TXU/Eastern Energy). As...
  4. Sue Higgins, Brand Elevation

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    Sue Higgins leads the team at Brand Elevation and works with experienced associates to deliver outstanding results. She is highly motivated and has a reputation for “innovation, as well as getting the job done, on time, and within budget”. Sue is a Chartered Marketer who hasworked in marketing forover 20 years. Her commercial experience combined with her strong analytical skills provide her with the ability to focus on the key issues confronting early stage companies. She has a wealth of...
  5. Jo Vertigan, Obidos Consulting

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    Jo Vertigan is Managing Director of Obidos Consulting, a digital and mobile strategy consultancy with clients across a wide range of sectors including fashion, technology and sport. He is currently working with The Jockey Club, a number of startups running in stealth mode and joins Idea Transform both as a mentor as well as part of the organising committee. Outside his day to day roles he is also non-executive director of both ipatter.com and Fashion 156.com, has judged the digital...

Entrepreneur’s Tale – Billy Boyle

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